If you’ve ever thought about using influencer marketing for your Instagram, there’s no time like the present.
This way of doing business can help you increase your followers and ultimately, your client base.
Let’s take a look at our beginner’s guide to becoming an influencer marketer on Instagram.
Influencer Marketing Business Strategy
Instagram is one of the best platforms for brands to partner with influencers. This enables them to reach new audiences quickly and in turn, increase their own sales.
In fact, it’s now the best platform online for social media action and marketing. One of the reasons why Instagram influencer marketing is such a great way to do business is because it brings down those barriers of traditional advertising and helps these large companies to connect better with their audience.
When an influencer recommends a brand to their audience, it can feel like you’re being recommended something by a friend, making you much more likely to follow through on the sale.
Having an influencer strategy in place is a great way to increase exposure for an up and coming brand, custom delivered in a way that the audience can really relate to.
There’s a considerable number of brands that are already on this bandwagon, and it’s only getting bigger.
How Much Does it Cost?
There’s no question that there’s money to be made out of this lucrative exchange. However, the lines can often be blurred, which begs the question: how do you come up with a fair price?
One great way to get your influencer marketing strategy started is by outsourcing your engagement. Engagement, while necessary, is also time-consuming, so it’s recommended that you get a reputable company to do this for you.
This, in turn, will help bring the audience to you – and they will be the type of people interested in what you’re promoting through your page.
Stellation Media is an excellent third-party company that offers organic marketing services for all different types of Instagram users. Whether you’re still getting into the game or just need a little boost now and then, they have got you covered.
When it comes to a budget, they’re incredibly affordable.
Even Small Businesses Need Influencer Marketing
You may be a small business and under the impression that you don’t really fit the requirements for influencer marketing – but you’re wrong!
As the level of engagement continues to go downhill on Instagram, more businesses are seeing the merit in collaborating with small Instagram accounts who just have a few hundred followers.
The key here is that your engagement is high. While you may only have a small number of followers, each post might get a high number of likes from your loyal followers. This spells sales for businesses who aren’t seeing the same kind of return from much bigger Instagram accounts.
Generally speaking, if you’ve got anywhere between 1000 and 100,000 followers, you’re considered a micro-influencer – and there are many companies out there who would be interested in partnering with you.
Thanks to the Instagram algorithm, bigger accounts are taking a bigger hit when it comes to engagement. If you’re a smaller Instagram account, now’s your chance!
How to Find the Right Partners
Having your influencer business plan in place is essential so that you can pin down the right businesses to partner with. This part can be more challenging than you think.
An example of this is thinking about what you want out of a collaboration. If it’s more engagement, then you might want to think about pairing up with a micro-business that has a small number of followers, but high levels of engagement.
However, if you’re just trying to increase awareness for your brand in general, going after influencer’s who have traffic and reach is also viable.
When looking for brands, there are a few things you need to tick off the list. You need to look at their engagement, and how it compares to how many followers they have. Then you need to check the quality of their followers.
Lastly, when you’re connecting with them about a partnership, it’s important to ask about their rates before you commit to anything.
How to Be Completely Honest
So, how do you disclose that you’re partnered with someone to your audience? You want to be as honest as possible, so you need to make sure that you’re sticking to this from the start.
What’s most important about this aspect of influencer marketing is making sure that the business you are partnering with is clear about the disclosure agreement from the beginning. With online marketing, there can be lots of blurred lines you may accidentally toe.
It all comes down to being transparent. When you’re being paid to promote something in a post, just remember to say that you’re being sponsored in your caption. If there are any further requirements from the brand you’re sponsoring, remember to adhere to these as well.
How to Track Your Success Rate
So, how do you track your return on investment, then? When you’re just starting out as an influencer marketer, this is probably one of the most important things for you.
The more you know about the analytics of your campaigns, the more successful you’ll be as an influencer marketer.
Currently, most brands measure the success of their partnerships based on how much engagement the posts get.
While this may seem overwhelming, don’t despair too much – influencer marketing can be a fun, exciting way to do business over Instagram.
As more brands realize just how influential Instagram is, you can expect to see an increase in influencer marketing.
There’s no time like the present, or the future either. Take the time to really do your research and figure out how you want to go about your own influencer business strategy. There are many different ways it can be done, so find the one that’s going to fit your business and page best.
I run New Marketing Labs with the help of a talented team. I LOVE technology and marketing. Gadgets, social media, laptops, apps etc etc. I consider myself one of the first “growth hackers” – I was doing that stuff 10 years ago!