Instagram has an insane amount of traffic coming its way every month – 700 million, to be exact. It also has less competition than other social media giants and a more engaged audience.
What more do you need for a place to market your business?
The opportunities you have to market your business with Instagram are seemingly endless. Don’t squander them, though – learn how to use the power of platform for good.
Outsource with a Marketing Agency
Our first tip to help you with Instagram for business comes through outsourcing your Instagram to another reputable company.
Outsourcing and automating your Instagram marketing through a third-party growth agency is an excellent option if you’ve got the budget for it.
Companies like Social Steeze can help your Instagram business profile attract more targeted and qualified leads.
Social Steeze does this by taking locations, hashtags, and usernames that fit the bill when it comes to your target audience. They then use these leads to help attract people to your Instagram account, ultimately resulting in more follows and engagement in general.
Outsourcing your engagement to Social Steeze is one of your best bets when it comes to building a successful and qualified business Instagram account. More of the people you care about will be able to find out on Instagram, and you’ll continue to grow new leads, and legitimate traffic as your page is promoted outside of the usual marketing zones.
We recommend using a growth company like Social Steeze if you’re someone who has a budget for online marketing and isn’t afraid to spend a little to make a little.
Use Instagram Stories
One of the newer features for Instagram to include is Instagram stories. Because Instagram stories are operated on a slideshow format and are only live for 24 hours, it’s a great way to showcase your followers and potential audience little bits of your business.
Because this newer feature is in direct competition with Snapchat, Instagram is working on heavily developing it which means that you can guarantee it will improve over time and become the go-to for engaging with your audience.
Instagram stories are displayed at the top of your followers’ timelines just underneath the Instagram logo. This means that your story will be one of the first things they see when they jump on Instagram.
Because stories are more personable, they don’t have to be as high-quality as your regular posts – not to mention the fact that they disappear after 24 hours.
Stories are also a great way to experiment with different video formats, including boomerang, short video, and photo. You can also tag other accounts in your Instagram stories, which is what we call influencer marketing.
If you associate specific hashtags with your stories, they’ll be easier to find by potential followers.
Create Your Winning Profile
So, as a business on Instagram, how do you create the ultimate profile that’s going to be professional looking and attractive enough for people to check it out?
As a business, you probably offer your clients many more things than you can fit into the short, 150-word bio. Don’t stress too much about this. They’ll be plenty of time later on for your followers to learn more about what it is that you do.
Another really important aspect of your bio section is the clickable link. Currently, Instagram only allows you to have one clickable link inserted here. This redefines the meaning of pressure – what link could you put here that’s going to drive traffic in the right direction and increase sales?
Beyond linking to your website, you could even link to upcoming events, app downloads or even direct purchases. You want your followers to be as close to becoming a customer as possible.
Luckily, Instagram knows how hard you work for your business profile. They have customized the profile for Instagram business pages, which means that you can now include a phone number in your bio and gives you exclusive access to analytics that you otherwise wouldn’t be able to see.
If you’ve got customers and followers on Instagram that have been loyal for a while now, they’re going to want to know more about your business. Humans are curious creatures, naturally, which means that giving them a glimpse of what goes on behind the scenes is a great way to peak their interest.
This tip is particularly useful if you run a business that’s fair trade or environmentally friendly. Most of your followers and potential clients will want to see what makes your business fair trade or how you go about running an environmentally friendly business.
If you don’t have a business like this, then try sharing something that you would consider an everyday part of your business. If you’re someone who brainstorms a lot and uses a whiteboard, then share a brainstorm with your followers.
What we’ve found with this tip is that it’s a good idea to play around with different types of posts. There’s such a thing as too much information, and every audience is different. Your audience might love the idea of your whiteboards, but don’t want to see what you do every morning before you start work.
Experiment with your posts and learn from your audience’s engagement what they want to see from you.
Use Your Hashtags for Good
Hashtags are the lifeblood of Instagram, which means that everyone is using them. Not everyone is using them to their fullest potential, however.
If you’ve got an Instagram business profile, you’ll want to use hashtags to help expand your reach. These can either be relatable to a campaign your doing or your business in general. The only thing that matters is that they’re relevant – the more relevant they are, the better they’ll do for you.
Make sure to create a company hashtag that is unique to you and try to use it sparingly across Instagram. This will make it easier for people to find content that’s related to you and your business.
We consider it to be best practice to use between three and five hashtags per post. As we’re sure you’re aware, you can use up to 30 per post, but we’ve found that less is more when it comes to hashtags, otherwise, you risk it looking a little bit spammy.
Try to get a nice balance between popular hashtags and ones that aren’t used very often. This way, you’ll come up in favorite feeds and other, more obscure areas of Instagram, covering all the bases.
Collaborate with Others
One of the most important things to remember about Instagram is that it’s a community. This means that the people on your Instagram want to see some engagement – not just with them but with people that are your equals, too.
Leveraging your business on Instagram through collaborations with other, like-minded companies is a great way to promote your own.
Another great way to collaborate is with charities or a foundation that you feel is relevant to your business. Your audience will love the idea that you give back every once in a while, and have projects and causes that are close to your heart, just like they do.
Another way to collaborate with a similar brand is to execute a ‘shout-out.’ This is when you mention another brand in a post of yours for free, with the understanding that they’ll do the same for you.
Some of their followers will see this and want to find out more about you, and vice versa – therefore giving you a good chance of building up your community.
Whether you collaborate with a charity or someone else in your industry, it’s a great way to gain more exposure.
Be Exclusive and Build Anticipation
While your audience won’t like the idea of being strung along all the time, there’s no harm in teasing them a little bit every now and then.
People love having something to look forward to, especially if it relates to a brand they love. If they’ve bought from your before then, they’ll be excited to see what else you’ve got coming out – but you’ve got to make them feel like they’re getting an exclusive look in.
This is also a great way to reward your loyal followers by sharing exclusive content with them. It will make them feel special and appreciated and encourage them to keep following you – especially if they haven’t seen anything new or fresh from you in a while.
The Instagram game isn’t the easiest to play.
There’s more than enough competition out there, in every type of industry. Most people have cottoned onto the fact that having a business profile on Instagram is the way of the future when it comes to gaining more customers, which means you’ve got your work cut out for you.
It’s not all doom and gloom, however. With these simple, yet applicable tips for doubling conversions on Instagram, before you know it you’ll be swatting potential clients away left and right.
I run New Marketing Labs with the help of a talented team. I LOVE technology and marketing. Gadgets, social media, laptops, apps etc etc. I consider myself one of the first “growth hackers” – I was doing that stuff 10 years ago!