When it comes to Instagram, the pressure is on to grow your account and attract new followers all the time. This isn’t the easiest thing to do, however.
Growing your engagement takes a lot more than just sitting down and plugging away at it, day in and day out. For starts, you’ve got to know what you’re doing.
Let’s take a look at 12 ways to increase your Instagram followers.
1. Use an Organic Growth Company to Promote You
One of the first and best ways to increase your Instagram following is to recruit the assistance of a third-party organic growth company.
There are many companies out there that offer these services, but we’ve found Stellation Media to be the best. Growing your following through a company like this is great because it takes some of the pressure off you.
Stellation Media offers Instagram management packages that work closely with your account to build up an original, natural following. They assign a case manager to your account and ask for relevant hashtags and audience niches to target.
Through this, they implement an engagement process that attracts people to your page. They make sure to target people that they know are going to like your content, so they’re much more likely to follow you and keep following you in the future.
Organic growth is a great way to build your Instagram if you’ve got a bit of money to invest in it and don’t mind a third party taking some of the control.
2. Use an Automatic Liking Service
The second way to increase your Instagram followers is similar to the first tip, with a couple of differences.
Using an automatic liking service also involves a third-party company that will affiliate with your Instagram. In this case, they will use automatic software like an Instagram bot to get the job done efficiently.
With organic growth, you often get connected to a real employee who helps you through growing your Instagram and implementing an engagement plan. With an automatic Instagram liking service, your account will experience similar engagement.
However, it will be done by software, so each action is automatic. While this can be a great way to promote your Instagram, you do have to use with caution as Instagram likes to flag accounts that use this way sometimes.
Their automated software will randomize its action so that it doesn’t look too spammy. Automatic engagement like this will attract people who will have similar interests to you which means they will be more likely to follow you.
3. Buy Some ‘Real’ Followers
SocialShop is another third-party Instagram company that’s great when you’re looking to implement some quick, efficient engagement that will work.
SocialShop is similar to the other two companies we’ve recommended, but different in some aspects as well. This is because SocialShop sells ‘real’ followers that automatically get loaded up onto your posts when you request it.
You pay for a certain number of followers and other Instagram engagement and then get this delivered to your account. You can choose whether you want it all on one post or spread out on multiple images.
The reason why we have ‘real’ in quotation marks is that many companies out there that are similar to SocialShop won’t sell you, real followers – they will be fake. It’s something that you have to look out for in the Instagram marketing world.
There are many people who are trying to make a quick buck and just want your money – they don’t care about whether your Instagram does well or not. This means that you have to be careful when you buy engagement like this because it could end up hurting your account more than it helps it.
SocialShop is definitely the best company to work with when it comes to buying real followers.
4. Cross-Promote Your Hashtags
A great way to establish your companies name and brand online, especially when it comes to Instagram, is to create your very own hashtag. This can be as personal as you like because it’s designed to represent your brand and what you stand for.
However, you may just be used to sharing this hashtag for your company on Instagram. That’s understandable – the home of the hashtag is Instagram, so where else would you share it, right?
Actually, there are a number of different places you should be sharing your hashtag. In fact, the more you share it, the more exposure you’ll get to potential clients in all corners of the internet.
Other social platforms like Facebook and Twitter also use hashtags now. If you have a Facebook page for your company, try sharing your hashtag on it along with a call-to-action reminding people to check you out on Instagram.
If you’re using your company’s hashtag to cross-promote your brand, you’ve got a good chance of picking up more followers across all social media. You definitely don’t need to stick to just Instagram when it comes to hashtags – otherwise, how are people supposed to find you?
5. Participate in Popular Conversations
When it comes to staying popular on Instagram, you’ve got to keep up with the play.
We’re all moving forward when it comes to what’s trending and what’s not, so how is your business any different to this? To keep people interested and intrigued by what you have to offer, you’ve got to keep it trending and relevant.
The internet is a great place to find what’s trending. People are continually having topical conversations on social media about the latest styles – especially in your industry. If you have an influencer in your particular niche that you follow, try to keep track of what they’re talking about.
Once you have a good grasp on what’s popular and what’s not, turn this into hashtags. Try to have as many relevant hashtags on each post as you can. While it may be tempting to stick to the common hashtags that are closest to your niche, we recommend changing them up every so often.
This is because, as we all know, trends come and go. This means that those hashtags you used yesterday might not even be relevant today. As a part of your engagement research when it comes to your page, you’ve got to keep it relevant and up to date.
6. Get Descriptive with Your Captions
We all know that Instagram is a visual social media platform and that a picture is worth a thousand words. While this is entirely true, you still can’t underestimate the power of a well-captioned image.
In fact, the caption on your image is so necessary that it could end up making or breaking how well that post does. If you continue to post great photos with mediocre captions, you risk losing existing followers, and you certainly won’t be getting any new ones.
One Instagram page that we admire for doing this well is National Geographic. Their Instagram is the epitome of the phrase quoted above, yet they go beyond this to use the caption too to the best of their abilities.
Every new upload is posted with a caption that tells a story. They use this platform to inform their followers about the background of the photo – what’s in the picture, why it’s there, and how it came to be.
This is a great way to capture the imagination of existing and potential followers, piquing their interest in your page and ultimately, your brand.
Remember, captioning your images well is key to increasing your followers.
7. Develop Your Very Own Instagram Style
While hundreds of thousands of people use Instagram on a daily basis, there’s no reason why you can’t stand out of this crowd.
Remember, you’ve got something unique and original to bring to the table. This means that you can have complete creative freedom with the outcome of your Instagram.
Building and developing your very own Instagram style is even more critical when you’re trying to promote a brand. Most brands have images and colors closely associated with them – some of these brands don’t even need to use their brand name when promoting, because you recognize them solely on their visual traits.
The more you stand out and create a unique Instagram that reflects your brand, the more likely people are to notice and check it out.
When trying to make it on Instagram, it’s tempting to copy others. We all have our Instagram influencers that we look to for style tips. However, if you copy what they’re doing verbatim, all you’re doing is creating a clone that’s only going to please people that follow them.
People are always on the lookout for new and exciting things. Make your Instagram attractive by developing your very own Instagram style.
8. Utilize Your Call-To-Action
Like your caption, your call-to-action is the lifeblood you use to keep your account going.
This is because Instagram is a community. While you may not be talking to people in real life, your existing and potential followers still appreciate good old human communication.
The more personable you are with your followers and people who visit your page, the more attractive it is. People love it when they find a page that seems to speak directly to them – it makes them feel like you understand them and can completely relate.
Utilizing your call-to-action is essential to attracting new members to your community. Your call-to-action falls under the umbrella of your caption – this is where you place it, and this is where people will see it and respond.
A call-to-action can be as small as ‘give this post a like’ or as big as ‘tag three friends who may want to check this post out.’ People like being asked to do things when looking at a post – it makes them feel like they are a part of your community and you’re happy to rely on them to grow this community.
Using your call-to-action as often as possible will help increase your following.
9. Try to Get on Instagram Explore
Instagram has slowly turned itself into a bit of a cult – there are now features that push you to promote your content for a reward. This isn’t a bad thing – it’s just a new way of doing business online.
The Instagram Explore Page is where Instagram will promote people’s pages and content based on their popularity. It’s pretty much the ultimate way to get yourself out there and gain more followers. However, it is a bit of a catch-22.
To get on the Explore Page, you’ve got to have quite a large following, to begin with. But surely being on the Explore Page can help you with that following in the first place…you see what we’re saying.
To cut a long story short, there are a couple of things you can do to increase your chances of getting on the Explore Page. One of these is creating great content. If you make average content that you’re kind of happy with, Instagram isn’t going to pick it up.
Another way to get on the popular page is by using hashtags. Make them relevant, trending and not too long.
10. Post the Right Way
So you’ve got some great content that Instagram is going to go crazy over. You can’t wait for your followers to give you tons of positive feedback about your post and how much they’re going to share it with other people they know.
Simply put, having great content isn’t enough. As well as having a great post, you’ve also got to know when and how often to post, too. Your following is comprised of people with habits – they like to predict when you’re going to post next.
Posting consistently shows your audience that you are in this for the long run, and are prepared to stick around so that they get a regular serving of your content. This also increases the chances of them sharing your content with others.
Now that you know to post regularly, you also need to learn when to post. Seriously – it gets pretty technical. Your audience is going to have a peak time that they’re on Instagram, which means you’ll want to post at this time. Otherwise, your post may only be seen by a few people, and then the whole thing was pointless.
11. Use Your Bio and Profile
We’ve already talked about how having good quality content isn’t enough for Instagram popularity. When it comes to being a brand, you are seen as a package deal. This means that people are going to look at your page as a whole and judge you on this, not just by looking at one post.
There’s also a good chance that your profile and bio is going to be what people see first when they visit your page. Nobody simply scrolls down to the latest post – they’ll read your bio and look at your profile pic.
When coming up with your name, try to include a keyword that’s relevant to your brand. This will increase your chances of coming up in Instagram search.
Your username should be the same as your other social media channels. If you change it up and make it different, this will only serve to be confusing. If someone likes you on Facebook, they want to be able to find you on Instagram without too much difficulty.
Always include your website link in your bio. You only get one clickable link here, so it’s vital that you choose wisely. Where do you want people to be directed to?
12. Tag Your Location
The last way to increase your following on your Instagram page brings it all back to being a community again. People want you to be easy to connect with and down to earth.
This is why it’s a good idea to tag your location when you post. If your community is there for your brand and business, they’re going to want to know if your company has a physical location. One of the best parts of this is that you can even ask your followers to tag your location too in your call-to-action.
The more people know about your brand, the more exposure you’ll get.
Increasing Your Instagram Followers
It’s not the hardest thing in the world, but it’s also not the easiest, either.
Instagram is a lot more technical than you think. There are many different strategies that you can adapt to encourage your followers to continue engaging with your posts and tempting new audience members with a follow.
Think about what it is that your audience wants from you. Why do they love your brand and what it stands for? The more you make it about them, the more they’ll want to follow you – and keep following you.
I run New Marketing Labs with the help of a talented team. I LOVE technology and marketing. Gadgets, social media, laptops, apps etc etc. I consider myself one of the first “growth hackers” – I was doing that stuff 10 years ago!