If you’re an avid user of Instagram and like to use it for promoting your brand, then you’ll most likely know about the Explore Page. In other words, this page is the popular page where trending Instagram accounts are featured.
How do you get featured on here, then? Let’s take a look at some tips and tricks.
1. Use Automatic Instagram Likes
Little-known fact – it’s the likes on your posts that will attract the attention of Instagram, pushing you that much closer to being featured on the Explore Page.
Sometimes, you got to spend money to make money. In the online world of marketing, this is definitely the case – especially when it comes to Instagram. While there’s a lot of merit in slowly building up your engagement over time, sometimes you just need a little extra boost to get you going.
That’s why our first tip is recommending that you invest a bit of cash into buying some automatic Instagram likes. There’s an awesome company called LikeSocial who’s got an excellent reputation when it comes to this type of Instagram service.
You can buy as many or as little likes as you want – and you can decide how many posts to spread them across. You may just want to try one post to begin with and see how it helps – the results could encourage you to buy more.
Remember, having lots of likes on an Instagram post is going to push it into the view of Instagram and give you a great chance of getting a place on the Explore Page.
2. Post Good Content
Now, if you’re not the type of go and spend money right away on promoting your business, there are a number of things you can try for free that can increase your chances of getting on the Explore Page.
The first thing to try is posting good content – like, good content. We’ll say it again: you need to be posting good content that your audience is going to like and respond positively to.
What is good content? Well, let’s say you’re a photojournalist who travels to different capital cities around the world. Forget posting photos of your morning Starbucks. Spend your time taking photos of Istanbul, Moscow, Madrid, London, & New York, from angles people haven’t seen before. Guide your viewer through the city. Show them what they are missing.
Not only is this one of the most critical aspects of running a business page on Instagram, but it’s also going to increase your chances of being seen greatly.
But don’t take our word for it. Go back and visit the Explore Page and click on one of the suggested posts. Take a look at how many likes it has on it. A lot, right? That’s because Instagram has designed this feature so that only genuine, popular content gets featured.
So the formula is simple. If you want to be featured by Instagram on the popular page, you’ve got to post content that’s worthy of being seen by thousands of people. Not to mention, if you’re going to be showcased, you want it to be good, right?
3. Post at the Right Time
You might have the whole posting great content thing down – but unfortunately, this is only the beginning. While good quality content is the cornerstone of being featured on the Explore Page, if you’re not timing your posts well then the whole thing is a waste of time.
This might sound a tad obvious, but the best time to post is when your audience is most active. There’s sound logic behind it – it means that your post is going to be seen straight away, giving it a stellar chance of being liked lots of times.
To get a good gauge on when your audience is most active, take a look at the Instagram analytics page. This will show you when your audience is online and how active they are. Once you’ve got this information, conduct an experiment – publish a post at this time and see how well it does.
We also should mention that timing is also essential when being featured on the Explore Page. This is because a high level of initial engagement communicates to Instagram that your post is valuable to your audience.
If you’re valuable enough, Instagram will think about featuring you more often.
4. Using Hashtags
This might be one of the oldest tricks in the book. We all know that hashtagging is essential in getting your post seen by people that don’t already follow you. It’s a tried and tested way that’s still just as effective now as it ever was.
However, with this particular tip, we’re also talking about taking your tagging to the next level. This means tagging any locations, brands, followers or businesses that are also part of your post.
What will this do, then? It will educate your followers about the contents of your image and where they can go to learn more about it. However, this isn’t all that it will do. It will also put your post on the notification page of the people you’ve tagged in it.
Voila – you’ve got your post in front of more people. Now, before you run away with this idea entirely, remember that the humble hashtag is still just as relevant. This means that once you’ve finished tagging the post itself, you need to make sure to include at least four or five hashtags that directly relate to the content.
Remember, the more people who see your post, the more Instagram is going to notice it, too.
5. Create a Call-To-Action
Don’t underestimate the power of your posts’ caption. Writing a good quality post caption is vital to getting yourself seen – and heard – on Instagram’s popular page. Let’s look at why.
The first reason is that when someone clicks on your post from the Explore Page, the caption they read on it is the first impression they get of your brand. Remember, these are people who don’t follow you which means they know nothing about your business – so you want that caption to pique their interest enough to click through to your page.
The second reason why creating a call-to-action in your posts’ caption is important is because it encourages engagement. If you’re actively asking your followers to comment on your post, they’re more likely to comment on your post. If you’re asking for a like, they may just indulge you.
There’s nothing like creating a call-to-action to getting your audience to take it one step further and create more engagement. You’re more likely to like or comment on a post if you’ve been gently encouraged to do so, right? It’s a theory that’s been put into practice many times and worked.
6. Make Sure Your Account is Established Enough
This little tip is interesting because the only remedy for it is time and patience. However, if you’re a relatively new brand on Instagram, the reality is that you’re most likely not going to be picked for the Explore Page because you haven’t garnered enough of a following yet.
Even if you’ve managed to gain an impressive amount of follows and likes in a short amount of time, Instagram typically doesn’t buy this. They’re still going to leave you to build yourself up a bit more and put some hours behind you before you’re even considered.
7. Encourage Interaction with your Followers
You’ve most likely heard the saying ‘you get as much out of it as you put in.’ This means you’ve got to be willing to treat Instagram like the community it is and show your followers how much of a socialite you can be.
It’s not rocket science – the more time and effort you put into genuinely interacting with your IG followers, the more likely they are to return the favor.
An important thing to remember here is that engagement doesn’t just happen overnight. If you’re relatively new to the Instagram brand game, you’ve got to remember to be patient, but consistent. This means getting on Instagram daily and engaging with your audience through comments and likes.
If you like to be upfront, you can always go with the direct approach too. Ask your followers for engagement every time you put up a new post. It doesn’t have to be a big deal – even if you are just asking your community to give it a like or tag a friend. Remember, a little engagement goes a long way.
People respond surprisingly well to direct requests. The more engagement you have on your posts – especially likes – the more likely you are to land a spot on the Explore Page.
8. Getting featured on the Instagram Explore Page
Getting featured on the Instagram Explore Page isn’t the easiest thing in the world – but it’s not the hardest, either.
While you may feel overwhelmed at the thought of how much work you need to put in, it’s never as bad as it seems. If you’re hard at work building a brand with a good reputation, you’ll be wanting to put time into communicating with your audience.
This can help you get a good idea of what it is they’re looking for in your brand, and what you can do in the future to cater to this. A little engagement never hurt anybody – and it could boost you into stardom, too.
I run New Marketing Labs with the help of a talented team. I LOVE technology and marketing. Gadgets, social media, laptops, apps etc etc. I consider myself one of the first “growth hackers” – I was doing that stuff 10 years ago!