Instagram is now one of the leading social media websites online, being used advantageously by millennial’s and business entrepreneurs alike to boost their engagement and community on the internet. We’re at a stage with social media where it would be silly not to use it for some marketing or promotion around business – many people have been very successful in this area of advertising. One thing that might have slipped through the cracks is finding links between social media.
If you have a business Instagram page, chances are you’ve also got a blog too that relates to your brand. So if you haven’t already put two and two together and found a way to use them simultaneously, you better start now. Instagram has some ingenious ways of driving traffic to your blog. Let’s take a look at what they are.
Create a Separate Account
It’s good to remember to keep business and pleasure separate, just like in real life. This business mantra is worth remembering across all of your social media accounts as well. Nobody who is in the business of looking for your business wants to know anything about your personal life – they are looking for solutions and how you can benefit them. Keeping your Instagram profiles separate is the best way to ensure you’re getting the right kind of attention. Making a separate Instagram page that is centered on your blog will help to keep it simple and avoid any confusion – people will know exactly where to look if they want to find out more about your blog.
Take Advantage of that Bio Link
You’re probably aware that you can only have one link on your entire Instagram page, located in your bio, so it’s best to use this wisely. This is the perfect place to put a link directly to your blog if that’s where you want followers to end up. The great thing about this link is that you can change it up, depending on whether your website or blog is doing better at the time. It will give you a good chance of driving people directly to your blog and in turn increasing your traffic.
Another way you can steer people in the direction of the link in your bio and ultimately to your blog is by taking advantage of your photo captions. Using a call-to-action in your captions like “check out the link in my bio” will help people know where to find out more. The powerful drive of a picture on Instagram will make it more likely for people to want to check out your bio and find out more.
Everyone knows how essential hashtags are to remaining relevant and visible on Instagram. Using hashtags that are trending will increase your chances of staying up the top of the pile and guarantee people will notice your pictures and profile when they search for the hashtags you post. Just remember to keep them within your niche, however, to get the desired demographic.
Use Your Competition
Instead of staying up late worrying about what the competition is doing to stay on top, why not use them to promote your page? You can learn a lot from the people who have gone before you and become successful with their pages in your niche.
Getting in touch with the people who inspired your Instagram in the first place through direct message and pitching the idea of connecting with their followers somehow is a great way to reach broader audiences. You can only do this if you have fantastic content, however. The better your photos and videos, the more likely it is for your influencers to pay attention and want to be associated with you.
Contests and Promotions
Make the most of your Instagram by running contests and promotions. The more specific you make these, the better – by aiming them at products associated with your blog, you can get people interested by having a freebie that you would otherwise have available on the blog website.
Better yet, as a call-to-action for your contest, you could get them to head on over and comment on your latest blog post to enter. This gives you a good chance of ensuring repeat viewers and consistent followers of your blog.
It’s incredibly easy to use Instagram to drive traffic to your blog, and a surprisingly practical resource too. Sometimes it pays to link your social media platforms up and have them boost each other to reach the kind of traffic you’re looking for.
There are certainly more ways than one to drive blog traffic from your Instagram (we haven’t even touched on automation), increasing your reach and helping you to be more successful across the board.
I run New Marketing Labs with the help of a talented team. I LOVE technology and marketing. Gadgets, social media, laptops, apps etc etc. I consider myself one of the first “growth hackers” – I was doing that stuff 10 years ago!