We all know that SEO is important for the success of your website. After all, if it can’t be found by the search engines, how can people find it? There are literally dozens of strategies that you can employ to boost your SEO ranking. Some of them take time to implement and see results, others are quick pivots that you can apply today.
Low hanging fruit
If you’ve been dabbling in SEO for a while now, you will know that highly competitive keywords are a double edged sword. Yes, they are the phrases or keywords that people are currently searching for, however your content can also get lost in the shuffle. With thousands of other marketers using the same keywords your result may be difficult to find. Think of less searched terms but are related to current events and trends.
Piggyback on what’s trending
You should be combing through news aggregator sites such as BuzzFeed or Digg to see what people are talking about on the internet. What is captivating their attention? Then create or market content with this in mind. The typical mindset is that you have to attract eyeballs to your website, but what if you can position your website where the eyeballs are already looking. It’s a simple pivot to tried and true method. Read the comments in these news pieces they will give you a clue as to what people actually think, and in a way give insight into forecasting where this trend will go.
Optimize every piece of content you create and promote with a keyword
Every piece? Yes, every piece. Developing this discipline is critical to staying on top of your SEO. This is not to say that you should carpet bomb your content or website with a particular keyword. Instead, do your keyword research ahead of time, choose one that ranks high and create content around it. That way it has more of an organic feel rather than a cheesy, spammy feel. This idea doesn’t when hit you hit the “Post” button. You should also exercise this discipline when promoting your content as well. Social media engagements are becoming more and more important in determining rankings. Make sure to create a theme around a keyword or phrase when creating your links on social media.
As the name suggests the goal with this hack is to boost the ego of a site owner by talking about their company, website or brand in a positive light. One of the easiest hacks, this can easily be accomplished with a “Top 20…” or “Best of…” listicle. Write a favorable post, then contact the site owners alerting them that their site is being highlighted. The potential of gaining backlinks to some highly reputable and authoritative sites is high when using this tactic. If the site owner likes what they see they are more likely to share it with their audience. On the SEO front, native backlinks from these sites greatly improve organic search traffic and as a result your rankings just keep improving over time.
I run New Marketing Labs with the help of a talented team. I LOVE technology and marketing. Gadgets, social media, laptops, apps etc etc. I consider myself one of the first “growth hackers” – I was doing that stuff 10 years ago!