New Marketing Labs - We Think Business
You've heard pitch after pitch about "joining the conversation" and that you've "gotta get on Twitter and Facebook." We understand. We're there. They are cool places. But then what?
Over the past several years, New Marketing Labs has been evolving the social media and social marketing space. We've worked with Fortune 100/500 companies to build content platforms, to power lead acquisition, and to bring extended awareness to their products and services.
But that wasn't good enough. Not for us, anyhow.
You need more business. You want leads. You want sales. Why else would you be seeking marketing alternatives to your internal groups and to your agencies of record? You're looking to use these social tools effectively, and you really don't have an extra 12 hours a day to devote to camping out on Twitter or blogging.
We deliver actionable results to you.
Contact us to see how New Marketing Labs can help with your social marketing efforts.
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End-To-End Marketing Solution
Okay, this sounds fancy.
Here's what we do: We use listening tools, analytics tools, and our own expert analysis to find your prospects, listen and react to what people are saying about you, and give you actionable information that results in short-term, mid-term, and long-term strategic adjustments.
We're not selling you software. We've already got a team of people operating a customized array of software and running analysis to deliver prospects and actionable strategy recommendations.
Part of the End-To-End Marketing Solution role is also digital compliance. We act to help partners ensure they are not incurring liability or exposure to risk through employee activities across social platforms and the digital channel.
Contact us to see how New Marketing Labs can help with your social marketing efforts.
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Outpost Marketing
We've worked with several companies to develop lead-nurturing platforms. We call
this "outpost marketing" because we're not driving people back to your site, specifically,
but instead into a platform where they can consume content and speak with other
prospects or customers (depending on what parts of the cycle you want to nurture).
This is where we can further develop your relationships before, during, and after
the sale.
Our Process
We build you an off-brand community which reaches target markets and
provides value to community members by creating content that is useful and relevant
to their daily lives.
The content is related tangentially to your company, but this is not a sales
attempt. Instead, it is an effort to be useful, and credibility in this is key.
If you think of this site as the home base, we also work at the "outposts", a mix of pre-existing social networks, to build
leads into sales, and to build sales into loyal customers and members of your community.
Benefits
Outpost marketing allows you to reach customers you would not have
otherwise reached and in a way that has your existing customers championing you
within the community at no cost.
As community members, your existing clients will
refer you and drive leads into your sales funnel. Because these are friendly referrals,
your conversion rates will improve significantly.
Outpost marketing will therefore gain you new customers, grow your sales funnel, and improve your conversion rates. Our experience is that once we build these outposts, we will also lower your cost
per customer substantially.
Proven Results
We're proud of our results.
In one project, we turned the client company's most
satisfied customers into advocates and educators for new onboarded customers.
In
another project, we warmed people up to the client company's internal thought leadership,
a concept that doesn't always come out in marketing pieces, but snaps right into
place with the right kind of content and the right kind of communication and follow-up.
We've been building lead nurturing platforms for years, blending the newest social
media tools and networks with our core mindset of delivering business value to you.
Contact us to see how New Marketing Labs can help with your social marketing efforts.
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Starter Package for small and medium sized businesses
Are you missing the opportunity?
A recent Citibank study says:
- 81% of entrepreneurs and small biz owners aren't using the social web.
- 40% of small businesses have no web presence.
- 64% of small businesses don't use email marketing at all.
Don't miss the boat.
Let New Marketing Labs put its digital and social expertise to work for you.
You will get scalable best-in-class services for the cost of less than one full-time person.
You will see the benefits and we will even help you figure out your return on investment.
All sound good? Then contact us now to get started!
If you're ready to think about business execution with us, we're ready to deliver measurable value to you.
Social Website Design - $5,000
- New website design incorporating a blog, social widgets, easily sharable content, clear calls-to-action, contact forms, site analytics, best-practice search engine optimization, and a fresh, updated look
- SEO benefits through organic content
- Complement or supplement your paid search
- New website up and running within 4-6 weeks
Branded Social Presence Launch Kit - $3,000
- Creation of three branded 3 platforms:
- Facebook
- Twitter
- Additional platform of your choice such as YouTube, LinkedIn or Flickr
- Understand how to manage your presences in a humanized and engaging way
Ongoing - $3,000 per month
- Includes everything from the Branded Social Presence Launch Kit plus:
- Basic presence management of social media accounts, monitoring, reporting and analytics
- Bi-weekly status calls with New Marketing Labs team
Contact us to see how New Marketing Labs can help with your social marketing efforts.
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This isn't Software: THIS IS ACTION:
At New Marketing Labs, we sell sweat and effort and thinking and execution. We work to keep your eyes and ears open to the pulses your customers are putting out in the digital world. Our job is to develop your leads into valuable customers. We're not selling tweets and viral videos. We're bringing you business.
If you're ready to think about business execution with us, we're ready to deliver measurable value to you.
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Contact us to see how New Marketing Labs can help with your social marketing efforts.