We look at social media tools as ways to extend your business communications efforts, including marketing and PR, as well as a way to improve internal communications and informational process flow around your sales and marketing efforts. You understand that companies are using LinkedIn and Twitter and Facebook and blogs (and so many more tools) to drive results, but you've yet to see how it lines up with your existing strategies, and you need to see real solid results.

We're here to help. Here's a look at our process:

THE NML INDEX

Every project starts with identifying your goals, agreeing on which paths we'll take with you to accomplish those goals, and then learning how we'll measure your progress along the journey. There are many companies offering analytics tools, and many freely available data points. We gather the pertinent information into a simple dashboard, interpret the results with you, and then work from there to improve your results and move those needles.

CHANNEL DEVELOPMENT AND MANAGEMENT

You want more awareness for your products and services. You need to find more qualified leads, and to discover ways to encourage community members to convert to customers. We work on developing your online prospects and channels using any number of tools:

• Listening tool analysis and engagement
• Email marketing
• Content creation (blogs, video, podcasts, ebooks)
• Content marketing
• iPhone and Facebook apps
• Blogger outreach

EXPERIENCE DESIGN

We work on improving your face-to-face events, your webinars, and every other touchpoint that connects the real world to your digital media nervous system. We provide end-to-end marketing, from creating the excitement to driving participation, to creating digital assets from the experience, to encouraging more participation for the next event.

You might need more interaction or an improved experience at events you've already paid for. We have solutions and interactive experiences that will make it worth your while. And if you're looking to run an event, that's in our blood. We have over a decade of experience with events.

Should you need even more event management solutions and help, we've got that, too.

PRESENCE MANAGEMENT

You're ready to dive in and make business from all these various social platforms. There are many considerations, including determining where your customers are, how the various platforms interact with your goals, how they will help you move the needles on the NML Index, and how this will impact your business in other ways. We'll help on all fronts.

We map the various tools to your goals. From showing you which tools might work best for what you hope to accomplish, to showing you comprehensively how to move into the communities, build relationships, and approach your objectives in a way that is community-friendly, we teach you how to fish. Depending on the project, we may or may not offer to act like "training wheels," but this is your voice. We're just here to help you get the right stages.

We build and/or help you manage community presence, including using commercial community software platforms, developing software integrations of the various tools, or just participating in existing community settings. In all cases, we help you from goal alignment to strategy to execution.

CONTENT MARKETING

You've got products and services that deserve more attention. We build projects that improve awareness and encourage next actions. Depending on your interests, your target markets, and what we have to work with, we can help with:

• Blogs
• Video blogs and other video assets
• iPhone and Facebook Apps
• Podcasts
• eBooks
• email marketing content

OTHER PROJECTS AND SERVICES

Digital and Social Marketing Strategy and Solutions

• Strategic Planning, Development and Program Review
• Development and Implementation of Sales, Retention, Branding, and Customer Service Programs
• Quantitative modeling, Correlation Analysis and ROI Reporting
• Development of Fast Reaction and Crisis Management Programs

Community Development & Management

• Build New or Support Existing Community Engagement Programs
• Blogger, Media Relations & Influencer Outreach
• Identify and Engage Influential Online Groups and Individuals to Promote Products and Services to Grow Brands & Sales

CONTACT US to schedule a quick talk with us.