It is New Marketing Labs' goal to not just consistently deliver for our clients, but to continue to add value and see where we can be more helpful. We do this through a couple of methods, including monitoring feedback and also, client brainstorming sessions. Every day for 15 minutes, the Client Services team puts their heads together for ideation.

These brainstorming sessions are quick, fruitful, and provide a jumping off point to further delve into providing value. Not all of the ideas are big "WOW" ideas, or the most relevant, or even possible, but the process of throwing out ideas within a basic framework on a daily basis constantly has us thinking of what we can improve, what we can add, and what we could be doing better. It's a true team process: One team member takes notes, while another fleshes out the ideas and throws a strategy behind them. The best ideas are vetted and put into a final document that we present to the whole NML team at our weekly staff meeting. If we're doing our job well, these ideas, originally brief sketches, can become the cornerstone of a client's new marketing strategy.

We log all of them into an idea database for future reference—what may not work now for various reasons, could work in the future or could be parlayed into a new, workable idea. It never hurts to have too many good ideas.

A simple 15 minute brainstorm can be incredibly productive—what can you accomplish in 15 minutes?

Photo Credit: sonson