Miriam Kutcher, VP of Marketing at IDC Insights was kind enough to sit down with me earlier this week to discuss the IDC Insights community. Our discussion covered the community's goals, process, milestones, as well as success metrics for the community. Miriam does of a fantastic job of talking about how she is linking the community to real sales at IDC! A video of our conversation is below:
To see the IDC Insights community in action, just visit: http://idc-insights-community.com or follow them on Twitter at: @IDCInsights. You can find the blogging tips presentation that Miriam refers in an earlier post of mine: 10 Tips for Better Business Blogging.
I love the way Miriam measures her community's ROI through the SalesForce integration. I would love for others to comment on how they are measuring their community ROI (if they are measuring it)?
An interesting interview, and certainly a thorough approach to tying back revenue to community.
Has Miriam ever revealed the cost of establishing/maintaining the community?
john
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