For years our family saved to visit the
Magic Kingdom and last year we finally got a chance to visit. It was a wonderful experience for all of us. In addition to being a wonderful place to visit, Disney provides social media marketers powerful lessons:
Everyone is a Guest: At Disney, our family was warmly greeted as guests. We were not customers, clients, clicks, users, followers; but welcome guests. Greeted with welcoming smiles, pleases and thank you's. How are you engaging and treating your 'guests' on Twitter, Facebook and other social media? What more do you have to do to get to a Disney level?
Creating an Experience: Disney has gone far beyond creating an 'amusement park', it truly is an experience from the moment you set foot on the enormous property. How are you wrapping your guests in an experience? Are you consistent across Facebook, YouTube, your blog, Twitter, Slideshare, Flickr, website and more? How are you creating a consistent experience that is aligned with your corporate goals?
Attention to Detail: I was stunned at the level of detail at Disney: from the shape of the soap and Towels to the fact that they
repaint the hitching posts on its main street early every morning in time for them to dry. Are you looking at this same level of detail throughout your social media programs? Do you think you can get to the same level of exacting detail in your social media campaigns? Do you think it is too much? Disney guests notice, I bet your guests will to.
Evolve & Grow: My parents took me to Disney as a child, but Disney has changed a lot since then, and in fact, it changes, evolves and grows every year. In every way, it is clear that Disney is looking to improve upon how they deliver a great experience to their guests. They NEVER sit on their laurels, they continue to innovate. How are you innovating in your social media programs?
I think that we have much to learn and be inspired by from Walt Disney. These are great lessons for all of us.