No doubt it means something unique and special for everyone, honoring different traditions and
creating new ones. For my family, it's about the stories - the conversations in the kitchen - catching up and sharing moments among familiar faces, meeting news friends and creating new treasured moments.
Sure - there may be thoughtful gifts and great food - but it's spirit of giving, the special care & thought behind the gift, the people, the shared conversations, anticipation of excitement that makes the Holidays so alive and full of wonder.
And I ask, what would Christmas be like - if boxes arrived without a story behind the gift? If stockings were filled with packaging peanuts and a shipping invoice? Or not being able to see the sheer joy and excitement of a child tearing into a present to find the latest
Dr. Grordbort's Atomizer RayGun he's been dying for.
That tends to be the experience many businesses exemplify online. There may be some great content (Gifts) and a sense of branding (Tradition), but too often there is no heart, or sense of personal touch or community. No place to share an experience and have a conversation with the business or others who are excited or have questions about their offerings.
Businesses need to take a lead from 'ole Saint Nick and infuse a greater sense of spirit, wonder, family and community when it comes to engaging their customers. Businesses need to instill a welcoming hearth for all to post pictures, videos, share their stories and comments of their experiences. To be become engaged, listened to and passionate and excited - just as we are when we think about what excites us about the holidays. Help your customers create and capture the treasured moments in their lives.
Also, thought I'd share some additional Holiday Treats:
- And be sure to say hello to Santa Claus over on Facebook who has over one million followers.
Happy Holidays!
Photo by:
kapten