There were a lot of great new services and technologies that came out in 2009 to help the world of social and digital marketers. In this last post of the year, I wanted to share the 4 that I have used on a daily basis and that I think can really help most B2B (and probably B2C) marketers increase the value of their social media programs.
4 B2B Social Media Tools from 2009
- The Community Roundtable: Founded by my friends Jim Storer and Rachel Happe, this is officially known as a peer network
of community managers. However, it is really so much more than that. It is a great source of inspiration, best practices, and networking among the brightest of community managers and leaders. Stop reading: go, join, now!
- Buzzom: There are many tools that enable you to find and follow targeted users, but to date, Buzzom has done the best job of being my go-to Twitter follower management tool. The sophistication of targeted searches, cross follows, reciprocation, and blocks make it stand head and shoulders above the other tools in this crowded space.
- CoTweet: I work across many different Twitter accounts where the access and responsibilities are shared; a common occurrence in organizations these days. I simply could not imagine this happening without CoTweet. CoTweet's ability to assign team members, schedule posts, and reporting provide the transparency and audit trails that are so needed!
- PostRank: It has always frustrated me to no end that the success of a blog post was never fully accounted correctly. To have to add the RSS feeds with the page views is such a chore and then how do you account for the Twitter traffic, not to mention comments? Well, PostRank to the rescue! My only wish is that it had arrived years ago! If you are not using PostRank, you are not measuring the success of your company's blog accurately or completely.
I started this list with six, but decided to just really leave it to the 4 new services that have really made the biggest difference to me this year. I could tell in how I was writing the descriptions who was making the cut and who was not. I would love to hear what is on your list and why. I look forward to hearing!
Photo by:
Rosa Say