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Tips for Running a Fan Marketing Campaign: Overview

February 15, 2012 By

A marketer should have three goals when it comes to a fan marketing campaign on social media: build fans/followers, drive engagement, and boost conversation.  Seems simple enough but without a plan the campaign can easily fail.  Therefore, I decided to create the top four tips for running one.

  1. Type of campaign
  2. Pick the right tool
  3. Choose the right theme and timeline
  4. Tweet/cross-promote

Check out the video below to learn more on why a fan marketing campaign matters for marketers.

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 Be sure to check out the rest of my series for how to implement those tips into your campaign.  Also feel free to reach out to me with any additional questions, Tweet or email abonde@thepulsenetwork.com.

Put Your Finger on The Pulse

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