BOSTON, MA (February 16, 2010)



NEWS FACTS

• New Marketing Labs announced today that it is working with SAS, the leader in business analytics software and services, with over 45,000 customers worldwide.  

  
  
• The New Marketing Labs (NML) team will help SAS develop a digital marketing and social networking road map for 2010, focused on the launch of upcoming SAS Customer Intelligence solutions. 

  
  
• SAS Customer Intelligence solutions enable companies to deepen customer insights, choreograph customer interactions and continuously improve the organization's marketing performance.  

  
  
• New Marketing Labs is one of the nation's fastest growing Digital Marketing and Social Communications firms- recently adding SONY, Cisco, Citrix, Comcast, MolsonCoors and Pearson Education to its roster of marquee clients.
  
  


SUPPORTIVE QUOTES

• "New Marketing Labs was hand-picked by SAS during a revolutionary time in the development of the digital channel.  As social networks and digital communications continue to humanize customer relationships, New Marketing Labs is ideally suited to work with SAS and collaborate on new analytics offerings to help our business partners and customers better analyze and leverage data in the digital domain."

  
  
• "We wanted to work with New Marketing Labs because it was obvious from the start they'll bring a lot of energy, enthusiasm and expertise to this project. SAS has great relationships with our customers worldwide and we want to continue building those relationships online. We're counting on NML to help us show the world that business analytics can help companies get bottom-line benefits from social media."


  
  (David B. Thomas, Social Media Manager at SAS - click here for Thomas' blog)
  
  
• "The New Marketing Labs team is thrilled by the opportunity to work with the longstanding leader in business analytics.  As digital marketing and social media continue to evolve, the ability to gather, evaluate and use relevant data will be a key factor which sets companies apart.  SAS has a long history of utilizing analytics to give their partners a competitive advantage, and we believe this will continue to be true across the digital channel." 


  
  (Colin Bower, principal at New Marketing Labs - click here  for Bower's LinkedIn profile)

  
  

ABOUT SAS INSTITUTE

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market.  Through innovative solutions delivered within an integrated framework, SAS helps customers at more than 45,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®



ABOUT NEW MARKETING LABS
New Marketing Labs (NML) is a premiere digital marketing, strategy planning and social community engagement firm.  Led by Chris Brogan, New York Times and Wall Street Journal bestselling author and renowned Social Communications expert, NML works with global brands providing a strategic approach to advising clients on the best plan to transform their company, measure ROI, design & execute Social Communications programs and engage online communities to grow their business.  NML clients include SAS Institute, Sony, Pearson Education, Cisco, Comcast, IDC, and PepsiCo. Online at www.newmarketinglabs.com 

Please contact Robert Collins to arrange an interview and/or for additional quotes.
 
CONTACT INFORMATION


Robert Collins
781-821-6741 office
617-797-1979 mobile

rcollins@newmarketinglabs.com
www.newmarketinglabs.com

Colin Bower and Robert Collins Join Fast Growing Digital Marketing and Social Communications Agency

BOSTON, MA -- (PR Newswire - October 6, 2009)

NEWS FACTS

• New Marketing Labs -- one of the nation's fastest growing Digital Marketing and Social Communications Agencies has doubled in growth over the last six months recently adding SONY, Cisco, Comcast and Pearson Education to its roster of marquee clients.
• Colin Bower joins as Principal to manage the Agency's Business and Corporate Development.
• Bower has 19 years as a successful business and strategy professional, having advised clients, managed groups and companies across online, digital and wireless platforms.
• Bower was AOL Interactive's Director of Business Development where he was responsible for working with best in class partners to develop marketing and ad campaigns in the information, communications technology and finance verticals.
• Bower has been a successful CEO in the digital media space, restructuring and bringing a European public media company profitably into the digital world by generating new revenue through interactive content development and sales.
• Bower ran a multimillion USD global business division for Arthur Andersen consulting, providing strategy and business consulting services to multinational clients across verticals.
• Robert Collins joins the New Marketing Labs team as Principal where he will lead the Agency's professional services team, advising clients on the best strategy to transform their Company, measure ROI, and design and execute Social Communications programs.
• Collins has 18 years of traditional, digital, online marketing and agency management experience working with global brands, including Novell, Travelocity, Quantum, CyberTrust and Johnson & Johnson.
• Collins is the producer and host of Boston's Social Media Breakfast, recognized by The Boston Globe as one of the Top Networking Forums with guest lecturers sharing and exploring the evolution of digital communications. 
• Collins was Vice President of New Media and Account Services with SHIFT Communications prior to joining New Marketing Labs where he developed award winning communications programs, managed their B2B, Technology and Consumer Practice and developed a Digital Content Creation Practice.
• Collins speaks at conferences and universities about the evolving digital landscape and the personalization of marketing to rapidly grow businesses.

Please contact Justin Levy to arrange an interview and/or for additional quotes:

Justin Levy
Office: 781-821-6750
Mobile: 617-365-6462
Email: jlevy@newmarketinglabs.com

http://newmarketinglabs.com

CANTON, Mass., Sept. 24 /PRNewswire/ -- New Marketing Labs LLC (www.newmarketinglabs.com), creators and producers of the Inbound Marketing Summit (Twitter tag #IMS09) , are now previewing the agenda for the Boston edition of the Inbound Marketing Summit 2009 conference line-up, including 'best in class' speakers from across the new marketing world.

According to Chris Brogan, President of New Marketing Labs and conference chairman "Education, networking and enabling relationships are so important in business that with our Boston conference we bring the experts together for two days in a unique venue - Gillette Stadium, home of the New England Patriots - to really get the creative thinking going. We have over 60 of the best experts joining us for keynotes, as panelists, and topic experts. This is the biggest Inbound Marketing Summit ever."

Among the list are Brian Solis from PR 2.0; John Jantsch, Duct Tape Marketing; Gary Vaynerchuk, VaynerMedia; Scott Kirsner, The Boston Globe; Paula Berg, Southwest Airlines; Tim Marklein, Weber Shandwick; Miriam Kutcher, IDC; Jason Falls, Social Media Explorer; and Steve Garfield, stevegarfield.com. Over just two days the conference and related solutions showcase with 44 sponsors will bring the participating attendees' awareness and new marketing to new heights.

The Inbound Marketing Summit, now in the third year in Boston, blends fast-paced conference education with the best vendors/solution providers and audience interaction for one of the most unique programs. Held at the EMC Clubhouse at Gillette Stadium, even the venue is designed to drive audience peer interaction and discussion.

"IMS is the perfect forum for education," said Chris Brogan. "At New Marketing Labs we bring practical solutions to the marketplace, and this format helps build connections between old world marketing and the powerful new tools available right now."

Helping to round out the education are our premium conference sponsors: Hubspot, Ripple6, John Wiley & Sons, Ektron, Marketwire, Blue Sky Factory, Brickfish, Crimson Hexagon, Echo Quote, PR 20/20, PR Newswire, Sitecore, 451 Marketing, Awareness, Brafton, CitrixOnline, Codebaby, Corporate PA, Cotweet, Creative Mind Search, DNA13, Email Data Source, Find and Convert, Hive Live, iContact, Kaspersky, Leverage Software, Mzinga, NameMedia, Nowspeed, PerkettPR, PitchEngine, R2Integrated, Radian6, RatePoint, Spiral 16, Sysomos, Visible Technologies, 352 Media Group, Scout Labs and WSI Internet Consulting & Education, MITX and IDC.

About New Marketing Labs: New Marketing Labs (NML) is the premiere digital marketing, strategy planning and social community engagement firm. Led by Chris Brogan, bestselling author and renowned Social Communications expert, NML works with global brands providing a strategic approach to advising clients on the best plan to transform their company, measure ROI, design & execute Social Communications programs to engage online communities to grow their business. Clients include Citrix, Sony, Pearson Education, Cisco, Comcast, IDC, and PepsiCo. Online at www.newmarketinglabs.com & www.chrisbrogan.com

For more information contact: Bill Sell (bsell@crosstechmedia.com), New Marketing Labs, a subsidiary of CrossTech Media, LLC. 437 Turnpike Street, Canton MA 02021 (781) 821-6600 www.newmarketinglabs.com and www.crosstechmedia.com.

Canton, MA (February 17, 2009) -  New Marketing Labs, LLC (www.newmarketinglabs.com), creators and producers of the New Marketing Summit, today announced the acquisition of the Inbound Marketing Summit conference. The combination of these two market-leading programs will bring the best in thought leadership together for three events throughout the US in 2009 - San Francisco, April 28- 29; Dallas, May 27 - 28 and Boston, September 30 - October 1.  The new combined program will be renamed as the Inbound Marketing Summit.

"This is a great opportunity to pool the power and reach of two excellent conferences and bring together the resources of two very effective marketing organizations. The new Inbound Marketing Summit allows both organizations to combine their communities and help drive the agenda in social and new media in 2009 and beyond," said Chris Brogan, President of New Marketing Labs.  

According to Inbound Marketing Summit General Manager Justin Levy "We're in our third year for our summit and have some great new opportunities for sponsors - from New Marketing TV, social media engagement, event reporting, to speaking slots. Social media is definitely coming of age and we now have the strongest set of programs for companies to bring products and services to market. It's great to have the Inbound Marketing Summit strength behind us, with the original New Marketing Summit team of Chris Brogan, David Meerman Scott and Paul Gillin. These two conferences combined really drive where the new media thinking is going "

To register for any of the events as well as to sign up to receive regular updates about the events, go online to www.inboundmarketingsummit.com

About New Marketing Labs:  Led by Chris Brogan (www.chrisbrogan.com), social media expert and winner of the recent Mass High Tech award for Social Media, New Marketing Labs is dedicated to solving organizations' online marketing and social media challenges. Chris Brogan and his team of online marketing and media professionals work with organizations to build executable strategies to meet its needs, offered through its groundbreaking Project Dogfood methodology, which takes the best of new methods in content marketing, listening, blogger outreach, and community management, and matches them to your unique needs.

For more information contact: Bill Sell, Vice President & General Manager bsell@crosstechmedia.com;  CrossTech Media, Inc. 437 Turnpike Street, Canton MA 02021. (781) 821-6600. http://www.crosstechmedia.com.