About NML

About Us

New Marketing Labs is a new media company based just outside of Boston, MA. We work primarily with Fortune 100-500 companies, both consumer and business facing, to design and implement digital marketing strategies to connect them to prospects, clients, partners and potential customers, and to humanize and build their brand.

Management Team

New Marketing Labs is led by a diverse group of experts and thought leaders extending across all areas of new media:

Stephen Saber

Chief Executive Officer
Stephen Saber Stephen Saber is the CEO of New Marketing Labs. Prior to that Stephen served as President and Director of Exgenex, a full services event and lead management organization providing technology tools and solutions to the event industry, since its inception in 1993. Before launching Exgenex, Stephen served as a managing director at Cambridge Technology Partners, a pre-IPO IT Services organization where he sold and managed multi-million dollar software development projects to re-engineer businesses through innovative uses of technology.

Stephen is also a managing director in several conference and education programs with a focus on K-12 Education, Content Management Technologies, Compliance Solutions, and Communications Strategies.

During his career, Stephen has developed seminars and lectures produced globally for senior IT executives. These programs focused on business remodeling and reengineering as a technique to redefine business processes and implement new technologies. He has spoken in Tokyo, Singapore, and throughout the United States on the topic.

Stephen is currently a guest lecturer at Babson College in the entrepreneurship program speaking to both undergraduate and graduate programs on

Stephen received his M.B.A. and B.A. from Harvard University.

Connect with Stephen
Email ssaber [at] newmarketinglabs [dot] com
Feed stephensaber.com
Twitter @stephensaber
LinkedIn in/ssaber

Chris Brogan

President
Chris Brogan Chris Brogan is a NYT and WSJ best selling author for his book Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust. Chris is a ten year veteran of using social media and technology to build digital relationships for businesses, organizations, and individuals. Chris speaks, blogs, writes articles, and makes media of all kinds at chrisbrogan.com.

Chris' blog, in the top 10 of the Advertising Age Power150 and the top 100 on Technorati, has become synonymous with leadership in social media. Chris keynotes and speaks at conferences, and consults with Fortune 1000 companies on their social media business strategies.

Prior to New Marketing Labs, Chris had 16 years experience in landline and wireless telecommunications, working first with NYNEX (now Verizon), and then bcgi (a wireless services company). He served in a variety of roles, including call center manager, product support, applications engineer, and project manager. He specialized in enterprise hardware, networking and software deployments, and corporate acquisitions. He maintains a passion for enterprise technology.

Connect with Chris
email chris [at] chrisbrogan [dot] com
Feed chrisbrogan.com
Twitter @chrisbrogan
Facebook dotchrisbrogan
LinkedIn in/chrisbrogan

Colin Bower

Chief Operating Officer
Colin Bower Colin is Chief Operating Officer at New Marketing Labs. Colin has 19 years experience as a successful media, business and strategy professional, having advised clients, managed groups and companies across online, digital and wireless platforms. Colin was AOL Interactive's Director of Business Development where he was responsible for working with best in class partners to develop marketing and ad campaigns in the information, communications technology and finance verticals.

Colin has been a successful CEO in the digital media space, restructuring and bringing a European public media company profitably into the digital world by generating new revenue through interactive content development and sales. Colin has also run a multimillion USD global business division for Arthur Andersen consulting, providing strategy and business consulting services to multinational clients across verticals.

Colin has a BA from McGill University, an MBA from the University of Chicago Booth School of Business, and a Certificate in Advanced Corporate Finance from INSEAD, France.

Connect with Colin
email cbower [at] newmarketinglabs [dot] com
Twitter @colinmbower
LinkedIn in/colinmbower

Justin Levy

Director of Business Development, Corporate Strategy, and Client Services
Justin Levy Justin Levy is Director of Business Development, Corporate Strategy, and Client Services at New Marketing Labs. In this role Justin works as part of the professional services team assisting clients with their social programs. Justin is also co-organizer of the Inbound Marketing Summit and Inbound Marketing Bootcamp events and spearheads other special projects for the New Marketing Labs' team.

Prior to joining New Marketing Labs, Justin Levy was Managing Director of That's Great PR, a firm which specializes in writing and distributing SEO press releases for their clients. In this role Justin was responsible for the development of new media marketing strategies, client acquisition strategy, brand development, and development of business processes. At the same time, Justin also was Managing Director of sister company, That's Great News where he oversaw all marketing, special projects and outsourced resources. Prior to that, Justin was Partner/President of Talent Network, where he was responsible for client acquisition, marketing, operations and business strategy.

Justin writes and creates media of all kind over at justinrlevy.com that is listed as one of the top 350 marketing blogs worldwide according to AdAge. Justin is founder and editor of primecutsblog.com, a blog focusing on teaching readers cooking techniques, tips and recipes.

Justin is the author of the forthcoming book, "Facebook Marketing: Designing Your Next Marketing Campaign" slated for release in January 2010.

Justin received a Master's degree in Homeland Security from the University of Connecticut as well as dual undergraduate degrees in Sociology and Criminal Justice from the University of Hartford.

Connect with Justin
email jlevy [at] newmarketinglabs [dot] com
Feed justinrlevy.com
Twitter @justinlevy
Facebook justinlevy
LinkedIn in/justinlevy

TJ O'Connor

Director of Technology and Product Development
TJ O'Connor TJ is the Director of Technology and Product Development at New Marketing Labs, working with clients to streamline business processes by combining existing social media technologies with custom developed solutions. He also is the lead architect on the NML Dashboard, a tool used to help clients measure and track various social media metrics.

Prior to joining New Marketing Labs, TJ was principal consultant for CrossTech Partners where he focused on the the convergence of web applications in the corporate marketplace, including semantic search, enterprise content management, and XML publishing solutions.

As a thought leader, TJ has delivered presentations on Web 2.0, social media, and content management at technology events throughout the country.

TJ received dual undergraduate degrees in Interactive Digital Design and Computer Science from Quinnipiac University.

Connect with TJ
email toconnor [at] newmarketinglabs [dot] com
Feed tj-oconnor.com
Twitter @tjoconnr
LinkedIn in/tjoconnr

Keith Burtis

Director of Client Strategy
TJ O'Connor Keith Burtis is the Director of Client Strategy for New Marketing Labs. Keith has been an early adopter of the web working in some form of digital marketing for the last ten years. Keith leads the NML team in client strategy development and focuses on measurable impact in relation to client objectives and needs.

Keith worked with Best Buy as the Social Media manager for the Remix project and ran Keith Burtis Consulting prior to joining NML. Keith brings a unique passion and myriad experience in the social media, enterprise and business verticals.

Keith is an experienced, blogger, podcaster and digital content creator of many years.

Connect with Keith
email kburtis [at] newmarketinglabs [dot] com
Feed keithburtis.com
Twitter @keithburtis

contactContact us to see how New Marketing Labs can help with your social marketing efforts.

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