New Marketing Labs

New Marketing Labs is a new media marketing agency based just outside of Boston, Massachusetts. We work primarily with Fortune 100/500 companies in the B2C and B2B areas of business communications, offering services using social media tools and methods to connect you to your prospects, clients, and customers. Backed by the Cross Technology Group, we draw our expertise from a talented team of professionals.

Management Team

Chris Brogan, President
Chris Brogan is a NYT and WSJ best selling author for his book Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust. Chris is a ten year veteran of using social media and technology to build digital relationships for businesses, organizations, and individuals. Chris speaks, blogs, writes articles, and makes media of all kinds at chrisbrogan.com.

Chris' blog, in the top 10 of the Advertising Age Power150 and the top 100 on Technorati, has become synonymous with leadership in social media. Chris keynotes and speaks at conferences, and consults with Fortune 1000 companies on their social media business strategies.

Prior to NML, Chris had 16 years experience in landline and wireless telecommunications, working first with NYNEX (now Verizon), and then bcgi (a wireless services company). He served in a variety of roles, including call center manager, product support, applications engineer, and project manager. He specialized in enterprise hardware, networking and software deployments, and corporate acquisitions. He maintains a passion for enterprise technology.

Connect with Chris
chris [at] chrisbrogan [dot] com
chrisbrogan.com
@chrisbrogan
dotchrisbrogan
in/chrisbrogan

Colin Bower, Principal
Colin is responsible for Business and Corporate strategy at NML. Colin has 19 years experience as a successful media, business and strategy professional, having advised clients, managed groups and companies across online, digital and wireless platforms. Colin was AOL Interactive's Director of Business Development where he was responsible for working with best in class partners to develop marketing and ad campaigns in the information, communications technology and finance verticals.

Colin has been a successful CEO in the digital media space, restructuring and bringing a European public media company profitably into the digital world by generating new revenue through interactive content development and sales. Colin has also run a multimillion USD global business division for Arthur Andersen consulting, providing strategy and business consulting services to multinational clients across verticals.

Colin has a BA from McGill University, an MBA from the University of Chicago Booth School of Business, and a Certificate in Advanced Corporate Finance from INSEAD, France.

Connect with Colin
cbower [at] newmarketinglabs [dot] com
@colinmbower
in/colinmbower

Robert Collins, Principal
Robert Collins leads New Marketing Labs professional service team, advising partners on the best strategy to transform their Company and develop Social Communications programs to engage online communities to grow their business. Collins has 18 years of traditional, digital, online marketing and Agency management experience working with global brands, including; Novell, Travelocity, Quantum, CyberTrust and Johnson & Johnson.

Collins is the producer and host of Boston's Social Media Breakfast, recognized by The Boston Globe as one of the Top Networking Forums with guest lecturers sharing and exploring the new era of digital communications.

Prior to joining New Marketing Labs, Collins was Vice President of New Media and Account Services with SHIFT Communications where he develop award winning communications programs, managed their B2B, Technology and Consumer Practice and developed a Digital Content Creation Practice. Prior to SHIFT, Collins was with Sterling Hager, Inc., one of the country's leading independent public relations agencies, since 1996. Previously, Collins traveled worldwide as the director of sales and marketing for Travent International, an $18 million bike touring Company.

Collins has a Bachelor of Arts, Legal Studies & Communication Studies, Cum Laude from the University of Massachusetts, Amherst .

Connect with Robert
rcollins [at] newmarketinglabs [dot] com
collinsdna.com
@robertcollins
robertbcollins
in/robertbyrnecollins

Justin Levy, General Manager
Justin Levy is General Manager at NML. In this role Justin works as part of the professional services team assisting partners with their social programs. Justin is also co-organizer of the Inbound Marketing Summit and Inbound Marketing Bootcamp events and spearheads other special projects for the NML team.

Prior to joining NML, Justin Levy was Managing Director of That's Great PR, a firm which specializes in writing and distributing SEO press releases for their clients. In this role Justin was responsible for the development of new media marketing strategies, client acquisition strategy, brand development, and development of business processes. At the same time, Justin also was Managing Director of sister company, That's Great News where he oversaw all marketing, special projects and outsourced resources. Prior to that, Justin was Partner/President of Talent Network, where he was responsible for client acquisition, marketing, operations and business strategy.

Justin writes and creates media of all kind over at justinrlevy.com that is listed as one of the top 350 marketing blogs worldwide according to AdAge. Justin is founder and editor of primecutsblog.com, a blog focusing on teaching readers cooking techniques, tips and recipes.

Justin is the author of the forthcoming book, "Facebook Marketing: Designing Your Next Marketing Campaign" slated for release in January 2010.

Justin received a Master's degree in Homeland Security from the University of Connecticut as well as dual undergraduate degrees in Sociology and Criminal Justice from the University of Hartford.

Connect with Justin
jlevy [at] newmarketinglabs [dot] com
justinrlevy.com
@justinlevy
justinlevy
in/justinlevy

TJ O'Connor, Principal Consultant
TJ is the principal consultant at New Marketing Labs, working with partners to streamline business processes by combining existing social media technologies with custom developed solutions. He also is the lead architect on the NML Dashboard, a tool used to help partners measure and track various social media metrics.

Prior to joining NML, TJ was principal consultant for CrossTech Partners where he focused on the the convergence of web applications in the corporate marketplace, including semantic search, enterprise content management, and XML publishing solutions.

As a thought leader, TJ has delivered presentations on Web 2.0, social media, and content management at technology events throughout the country.

TJ received dual undergraduate degrees in Interactive Digital Design and Computer Science from Quinnipiac University.

Connect with TJ
toconnor [at] newmarketinglabs [dot] com
tj-oconnor.com
@tjoconnr
in/tjoconnr

Stephen Saber, CEO of Cross Technology Group
Stephen Saber is the CEO of CrossTech Group - the parent company of New Marketing Labs, CrossTech Media, and CrossTech Partners. Prior to that Stephen served as President and Director of Exgenex, a full services event and lead management organization providing technology tools and solutions to the event industry, since its inception in 1993. Before launching Exgenex, Stephen served as a managing director at Cambridge Technology Partners, a pre-IPO IT Services organization where he sold and managed multi-million dollar software development projects to re-engineer businesses through innovative uses of technology.

Stephen is also a managing director in several conference and education programs with a focus on K-12 Education, Content Management Technologies, Compliance Solutions, and Communications Strategies.

During his career, Stephen has developed seminars and lectures produced globally for senior IT executives. These programs focused on business remodeling and reengineering as a technique to redefine business processes and implement new technologies. He has spoken in Tokyo, Singapore, and throughout the United States on the topic.

Stephen is currently a guest lecturer at Babson College in the entrepreneurship program speaking to both undergraduate and graduate programs on

Stephen received his M.B.A. and B.A. from Harvard University.

Connect with Stephen
ssaber [at] newmarketinglabs [dot] com
stephensaber.com
@stephensaber
in/ssaber

Nick Saber, President of CrossTech Media
Nick Saber is the President of CrossTech Media, providing media insights, technology and systems solutions to corporations and associations. Prior to that, Nicholas served as COO of Exgenex, Inc. since its inception in 1993. Nicholas also served as COO of Exgenex since its inception in 1993. Exgenex has grown into the leading provider of technology solutions to the trade show industry. Prior to that Nicholas served as a managing consultant at Coopers and Lybrand, where he sold and managed IT Systems, IS projects, and Business Reengineering projects for Fortune 1000 companies. Those companies include Allmerica Financial, AMGEN Inc. and IBM.

Connect with Nick
nsaber [at] newmarketinglabs [dot] com
@nicksaber
nicksaber
in/nicksaber

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