31 Twitter Tips for 31 Days
How do you use Twitter? For business? For personal use? To listen,monitor, and learn? Whatever your goals are, success does not comeovernight. It takes a strong commitment. As a challenge, I've conveniently laid out 31 tips to advance your Twitter knowledge andcapabilities. For the month of August, try adopting a new Twitter tipfrom the following list each day.
Read More >>The Loud Social Network vs. The Niche Community
There is a huge party going on in the social web these days! Facebookjust announced that it has reached the 500 Million mark while Twitterand others continue to spike in growth! As true and as important as this is; it is not what this post isabout. Rather, I'd like to take a look into the future with you. Asthese large public networks continue to grow I believe that they arereally laying the frameworks for more intimate, high value, low noisecommunities.
Read More >>Does Social Media Really Erode Trust and Community?
Have we really seen a decrease in trust due to social media? Let me putthe question to you this way: Do you trust what you read in Peoplemagazine? The New York Times? We know intuitively that ourexperience will differ with each outlet, the same way we temper ourexpectations according to a social platform. Chris Brogan's TrustAgents tells us there are members in each community who aretrusted to be consistently useful. This concept has resonated with theecho chamber, but also with many who apply and leverage Chris' ideas in their businesslives.
Read More >>How to Square Up for Success
With this new influx of eyeballs to digital and target audiencesfragmenting all over the place, we see companies and individuals everyday that are approaching the space with no plan! They were like me as afive year old staring down the first base line rather than looking atthe pitcher. That failure to "Square Up" can effect not only the overalloutcome of your initiatives (if you have any), but also effect theoverall reputation and positioning of your company!
Read More >>Simplifying Social Media Measuring
While analytical tools provide us with lots of insights and tons of data - as wellas do a lot to analyze, crunch, and measure - they often miss theopportunity to roll up those insights into language that is simple toview, easy to understand, and valuable to the reader - What ismy ROI? What is my positioning, how has it changed, and why?What was the net effect of certain efforts on my socialpositioning and marketing?
Read More >>Think Like a Five-Year Old
Most children go through a phase in which everything in theirsurrounding environment is met with simple question: "Why?" I wouldcontend that those of us in the social space could better help ourclients if we all thought a little more like a five-year old.
Read More >>Does Social Media Cause Relationship Inflation?
I recently read a blog post from the Harvard Business Review lamentingthat social media had become the equivalent of a bunch of "low qualityrelations" unlikely to yield anything meaningful or lasting. The authoralso mentioned the abuse of trust, disempowerment, hate, exclusion andthe general lack of value of social media.
My first reaction was, really? Don't all communities contain bitsof these traits?
Read More >>Put Down the Google!
Your boss comes to you and says that they need some creative ideas onhow to execute a digital launch strategy for the new widgets just comingout of research and Development. What is your first thought....besidesthat of terror because you have never launched a new widget? Your firstthought is probably to head over to Google or any number of other searchengines and find someone else that has already done this. I ask you to STOP and "Put Down theGoogle!"
Read More >>What Can You Accomplish In 15 Minutes?
It is New Marketing Labs' goal to not just consistently deliver for our clients, but to continue to add value and see where we can be more helpful. We do this through a couple of methods, including monitoring feedback and also, client brainstorming sessions. Every day for 15 minutes, the Client Services team puts their heads together for ideation.
Read More >>How To Create Content that Matters using the Three 'E's
Two weeks ago here on the NML BlogI briefly mentioned the importance of the Three "E's"; Entertain,Educate, and Engage in an article called SharingYour Process. Today I'd like to give you a few reasons why youshould care about the three E's and hopefully inspire some ways you canput them into practice.
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